We get a lot of questions about why we’re developing a men’s only line rather than a gender neutral brand. It’s a fair question and no matter what gender, age, race we are - skin is our largest organ, and it provides protection for the rest of our bodies.
All skin keeps out toxins and waste, and brings in the goodies like moisture, light, and nutrients. For those of us living in urban environments, sun damage, pollution, and constant stress all have effects on our skin, and we’d like to take care of it the same way we care for our bodies by staying active and eating healthy foods.
But, men need their own skincare products and routines because a man’s skin is actually quite different than that of a woman! The outer layer of a man’s skin is 25% thicker than a woman’s, and a man’s skin produces more sebum (which is why men tend to have more acne and larger pores). Men’s products need to consider not only beard hair, but also bumps, scars, and irritation from shaving. Not to mention, we all have different scent preferences.
So, it’s totally fine to steal your friend/partner/wife’s products once in a while, but keep in mind that sometimes you might need something that’s made just for you. It will take time and a consistent routine, but our mission is to help you feel healthy and confident in your own skin!
It certainly used to seem that way. But the number of vegan, plant-based and small-batch beauty companies is on the rise. While there is debate over whether Sephora’s clean section or Amazon’s indie beauty shop are including completely natural skincare brands, it sends a strong signal that there was a need for both companies to start these initiatives.
In general, we still find it difficult to find products in mainstream beauty stores which do not have filler and unnecessary artificial ingredients. When we see a brand list a star ingredient on the front of their packaging, but turn the bottle around and see that same ingredient as the last on a list of 50, we feel the marketing hype to be quite pronounced.
Everyone's skin is different so you'll have to see what works best for you, but being an educated consumer is certainly the first step! Our goal is to share the researched information we know with you, and help you make the decision that's best for you. We also believe that a 'conscious living' approach to all things in and on your body can lead to a more centred and balance life overall.
This is a tricky one – many companies now include a “free-from” or “no-nasties” list on their packaging. In principle, it’s a great idea, but when we dig into it – many seemingly “bad” ingredient have a purpose. For examples, preservatives seem like a ‘nasty’ thing to include in face creams – but what about keeping out bacteria, fungus, and yeast?
Similarly, many think ‘chemicals’ are bad – but water and air are chemicals. It’s tough to be completely black and white, so understanding the purpose and origin of ingredients is a great first step. We like to stick to plant-based ingredients because they already serve a purpose in nature, can be less refined, and tap into a more holistic approach to life (rather than a strict rulebook).
As with all things, “it depends” is a wise approach - especially as the industry continues to grow and introduce new ingredients and products.
We've recently started a 'Under the Cap' series which breaks down ingredients in commonly used products so you can be aware of what you're using. Check out our blog to learn more!
We believe business can be a force for good, but not all services and products should be charged for. Not to mention, some (many) people are unable to afford them.
We donate a portion of our earnings at the end of each year to a variety of organisations supporting men's issues - especially mental health awareness and suicide prevention.
If you're interested in partnering with us or learning more about this work, please contact us!