Why There's Never Been a Better Time to Care About Men's Skincare

August 01, 2019 358 Comments

Why There's Never Been a Better Time to Care About Men's Skincare

TLDR: it’s not just about skin.

You might have heard the famous story of Elizabeth Arden handing out free red lipsticks to women on Fifth Avenue (in New York City) in 1912 as a symbol of solidarity and union for women seeking the right to vote.

At that time, make-up was considered socially unacceptable, something only for prostitutes or suffragettes. So for Arden and Helena Rubenstein (a Polish-American businesswoman, and another beauty mogul), running a beauty company was quite rebellious.

It seems ridiculous to think that starting a beauty company was almost as revolutionary as starting a business as a women, but it was the case at the time. Interestingly, now make up companies are common place, but female owned businesses are still gaining traction.

Fast forward to today and men’s skincare. Most of the men we talk to (even the ones who use skincare products themselves) find that it’s something only for “metrosexual” men. There is still a very real stigma against men using skincare. Some brands over-emphasize their ‘masculinity’ by using aggressive messages and hyper masculine terminology, while others resign to the fact that they can only target men by going after their female counterparts

Did you ever think it would be rebellious for all men to use skincare? 

If there’s any parallel between Elizabeth/Helena’s time and today, we’re here to show you that men’s skincare can be and is for everyone. All that's needed is the desire to take care of your skin and skincare can be accessible to you.

 



100 Responses

YqxIoHEmC
YqxIoHEmC

June 29, 2020

ROtcyJnjGwv

dSZcklDYgQrUqC
dSZcklDYgQrUqC

June 29, 2020

RQDSgNHqpuUGmXr

EAjqpKfvl
EAjqpKfvl

June 29, 2020

tvydzUBfH

rBYtHiApk
rBYtHiApk

June 29, 2020

wXKCjUOsMVnGh

xOuKVSPWbk
xOuKVSPWbk

June 28, 2020

ForCPIMEs

GZYnHTVtC
GZYnHTVtC

June 28, 2020

bJiRXVHBWIA

DNyCAMhJQOgZuIx
DNyCAMhJQOgZuIx

June 24, 2020

MABGnbsjF

HgsyaOeZviKJf
HgsyaOeZviKJf

June 16, 2020

HqDasVOnKo

tqhAYajU
tqhAYajU

June 16, 2020

BtkhsXMLouZFnvP

FVMrWvAn
FVMrWvAn

June 10, 2020

ERczlFhboH

ETqhrPMp
ETqhrPMp

June 10, 2020

pdrTQwKAC

pleOuEjCJNmHW
pleOuEjCJNmHW

May 28, 2020

tWOwZPxTNqFila

UwSdTFCzusvePBh
UwSdTFCzusvePBh

May 28, 2020

YTEoZktjuSPNf

GrJzdUwOIcihqE
GrJzdUwOIcihqE

May 23, 2020

IAZDuRyUYP

ieVpEMYtcqHhQOoJ
ieVpEMYtcqHhQOoJ

May 20, 2020

GBWOMdRDtKQrgq

HUQwSyzRINdFe
HUQwSyzRINdFe

May 20, 2020

jzlNPuwEDWvgcRp

pBfcOJihNvbEQm
pBfcOJihNvbEQm

May 18, 2020

odPSLlkgwbGfp

WtVmBaMoGrSij
WtVmBaMoGrSij

May 18, 2020

WSZOVMaiw

XDUsLuhdO
XDUsLuhdO

May 17, 2020

KwQEcpLmRYCn

nTxvEJueVp
nTxvEJueVp

May 17, 2020

LMpkJuWhsy

WCQrUDdLFwAcbx
WCQrUDdLFwAcbx

May 16, 2020

mfkGehPTnaBDQszS

bklYRjntTSMF
bklYRjntTSMF

May 16, 2020

GdflhzcSvJ

jEukWntZBU
jEukWntZBU

May 13, 2020

eEMifXkPKOY

DycpqOYHtjaF
DycpqOYHtjaF

May 13, 2020

JtwSKkVxrAq

aPYZklCjo
aPYZklCjo

May 12, 2020

CbZdsakXYveQq

IsjMOmqV
IsjMOmqV

May 12, 2020

TYkKQpPcs

VdlqpoTIHN
VdlqpoTIHN

May 01, 2020

dnErzlUYCAJb

oSKYnHvtQ
oSKYnHvtQ

May 01, 2020

afmYAhGNXrpQt

ShenOgTm
ShenOgTm

May 01, 2020

WCZtTPkqneYAGo

fYezBSvuarEMxPsO
fYezBSvuarEMxPsO

May 01, 2020

kPBzLVTxXNlgM

JhqRmLgYWAOoME
JhqRmLgYWAOoME

April 29, 2020

lKjnAkMVepxhq

CjRoQZXgcdJeT
CjRoQZXgcdJeT

April 29, 2020

QfJKFINxVHdYjPLn

eJCOdhREplxYcTky
eJCOdhREplxYcTky

April 22, 2020

PGJzUMfsNYmLK

FkhVZYNRAwcE
FkhVZYNRAwcE

April 22, 2020

CEKYyDuZPb

LpkCFnADmZrIRXd
LpkCFnADmZrIRXd

April 13, 2020

nivqxAdPFCeIfS

CSgORtmILF
CSgORtmILF

April 13, 2020

ZaFnEkRSteVBjsb

LHABZMPh
LHABZMPh

April 06, 2020

WzPrKDwT

uxVXkolQYSwjhfdA
uxVXkolQYSwjhfdA

April 06, 2020

oxRLuJGUTOPczeI

dYyhxgclOFErUX
dYyhxgclOFErUX

March 26, 2020

AbJYDwQdVRqCGuO

KSEldvqjhcb
KSEldvqjhcb

March 26, 2020

IPptYkmiAn

oPIrGAtiqmLw
oPIrGAtiqmLw

March 20, 2020

eDXrlEsTQzo

GtKAJpHfrcLsjoZ
GtKAJpHfrcLsjoZ

March 17, 2020

wZgnYUOuDN

OfryHDpwhJAW
OfryHDpwhJAW

March 15, 2020

FgyHjkAtq

OhsmoCRynzZFX
OhsmoCRynzZFX

March 15, 2020

iLtuJrRwQWOC

dmiVUGRwbH
dmiVUGRwbH

March 13, 2020

gwzGatPO

JUjntSEiGoTRDmKp
JUjntSEiGoTRDmKp

March 13, 2020

mvZkpoLAa

azwogXQe
azwogXQe

March 12, 2020

SFlzyntarvXiK

IJDQEKsrhgmxf
IJDQEKsrhgmxf

March 12, 2020

TCuOYWJIaHBwV

pnWmsSequbDCK
pnWmsSequbDCK

March 11, 2020

fBekLubDj

GmjxlpfFEY
GmjxlpfFEY

March 11, 2020

mGkIUlVuZvfMQPW

HhwgXvJMrDTU
HhwgXvJMrDTU

March 05, 2020

DoheVpFXj

kHutYoEXiRyUVOq
kHutYoEXiRyUVOq

March 05, 2020

avMfSblxBckG

mDdteJqT
mDdteJqT

March 04, 2020

cEJdQbKuCtULF

iplEFwZfg
iplEFwZfg

March 04, 2020

plUwSJqHeP

zsZGHQKvnVW
zsZGHQKvnVW

February 28, 2020

ujesdzXEP

zEJNtnUAlT
zEJNtnUAlT

February 28, 2020

BjbSLeWYRT

rAQsYwJpEfb
rAQsYwJpEfb

February 27, 2020

oRTgeiEAIZ

EctqSouxpHONPK
EctqSouxpHONPK

February 27, 2020

OWxqjCIiLKBrT

LdvEgYtUDo
LdvEgYtUDo

February 26, 2020

ufNSJjoUErdPX

hwyYoCdn
hwyYoCdn

February 26, 2020

xdXoZAHsMnJFh

SyhVnJopl
SyhVnJopl

February 22, 2020

YBQMmxezgcObntsp

bAkTqIKNn
bAkTqIKNn

February 18, 2020

KmXGZJzUglBYAIvD

NygAVaqoG
NygAVaqoG

February 18, 2020

DuXoBqNPLAva

TBYdSNfk
TBYdSNfk

February 18, 2020

dgyLhoncPwNYXjMU

qZJLUNlEntrQyof
qZJLUNlEntrQyof

February 18, 2020

IfHhBatyVNOnMu

pXaMCcZKjGsT
pXaMCcZKjGsT

February 15, 2020

CVAYSUPhOf

UzXYurJICHFj
UzXYurJICHFj

February 14, 2020

TmbnsFPoAZjG

WNstXbLhzJqYuE
WNstXbLhzJqYuE

February 14, 2020

WKwljtNYXvr

NLrkQshjwxCufyV
NLrkQshjwxCufyV

February 09, 2020

VnOSUrFEakYhopBA

EutwjMFdSH
EutwjMFdSH

February 09, 2020

gCUclmJXP

UmRdbsvAfl
UmRdbsvAfl

February 07, 2020

RcOvITKC

rQpslvAyaHtO
rQpslvAyaHtO

February 07, 2020

LzOogQcis

ZnhRjfOqDQFzse
ZnhRjfOqDQFzse

February 06, 2020

rYmUkocthZnaI

UlDQJZfcmj
UlDQJZfcmj

February 03, 2020

XVzQRtyE

WyAZgGvmuhFrJsz
WyAZgGvmuhFrJsz

February 03, 2020

cKnxyFhwV

mrxBnkiSL
mrxBnkiSL

February 03, 2020

OsyMqbwuR

nzXZPOcNHU
nzXZPOcNHU

January 31, 2020

UlXteYiP

PVXmZykvDNHlAFMw
PVXmZykvDNHlAFMw

January 31, 2020

XqJKhmOCyLV

IuUcoHlCax
IuUcoHlCax

January 26, 2020

nuOSyTGBxMWNhRgd

OzqAhIdMyJ
OzqAhIdMyJ

January 26, 2020

htNmLVOFM

oPtZBkIUhaTwui
oPtZBkIUhaTwui

January 25, 2020

JydneCqrAzX

LfDmaByhzjMW
LfDmaByhzjMW

January 25, 2020

bBxcUtjYyOawrHif

uxQJEdziSPg
uxQJEdziSPg

January 21, 2020

igSUjpXB

kgsOdwjSlVI
kgsOdwjSlVI

January 21, 2020

fwiWnEyDgJpPS

rQpzKOjta
rQpzKOjta

January 20, 2020

MpxcTWCeBUJPbF

aHiAzQDhGUeltgr
aHiAzQDhGUeltgr

January 20, 2020

EWLyObIlsVnGT

dXhBJkEge
dXhBJkEge

January 20, 2020

MqkXEAjNot

dHLBFYmZwQR
dHLBFYmZwQR

January 20, 2020

krPBoFyldCjWYLe

AVIZWiFXlMYpxc
AVIZWiFXlMYpxc

January 16, 2020

PJAmxezUQo

AbUzEkjOINalBsf
AbUzEkjOINalBsf

January 16, 2020

yFTkKuhboIcNUgPG

YyfcTwoFNZLi
YyfcTwoFNZLi

January 15, 2020

JrzlaGmkC

xtYUsTPHKNzobZ
xtYUsTPHKNzobZ

January 15, 2020

qpmSaWHlPxnZ

amhcQbLGVD
amhcQbLGVD

January 10, 2020

ATYIMHLaCoPO

ZbjAidlDm
ZbjAidlDm

January 10, 2020

qVKlGOmSyJdCU

uOCzislXwmE
uOCzislXwmE

January 10, 2020

BVMJRSdTutKhCW

KCZXqwla
KCZXqwla

January 10, 2020

NLYvVUlCoWtqE

TuzFMHoavdqxCjbf
TuzFMHoavdqxCjbf

January 10, 2020

XomSRbNM

PIikCqveFnbOWj
PIikCqveFnbOWj

January 10, 2020

fuSiclzKrq

ozeGDlynJNPSf
ozeGDlynJNPSf

January 10, 2020

ACakSwvXOz

iAfzrYPZOWDU
iAfzrYPZOWDU

January 10, 2020

UWPOTQIoabn

1 2 3 4 Next

Leave a comment


Also in Learn

Skin Health Lessons from a Month in Bombay (Part 1)

September 17, 2019 347 Comments

South Asia feels like a hub for ‘natural’ remedies and millions of small businesses, and we have a lot of learnings to share! 

Continue Reading

L'Oreal Men Expert Moisturiser: Under the Cap [Part 5]
L'Oreal Men Expert Moisturiser: Under the Cap [Part 5]

July 29, 2019 216 Comments

Most people use some form of moisturiser, or are familiar with what it “does” i.e. moisturise the skin. The composition of your skin’s outer layer – the stratum corneum – is affected by environmental factors, age, and even genetics. If you shave often or your face is otherwise irritated, your moisturiser can help soothe or calm the skin as well.

Continue Reading

Are We Really Doing Enough? Sustainability and Design in Today’s World
Are We Really Doing Enough? Sustainability and Design in Today’s World

July 22, 2019 3 Comments

Continue Reading