Why There's Never Been a Better Time to Care About Men's Skincare

August 01, 2019 358 Comments

TLDR: it’s not just about skin.

You might have heard the famous story of Elizabeth Arden handing out free red lipsticks to women on Fifth Avenue (in New York City) in 1912 as a symbol of solidarity and union for women seeking the right to vote.

At that time, make-up was considered socially unacceptable, something only for prostitutes or suffragettes. So for Arden and Helena Rubenstein (a Polish-American businesswoman, and another beauty mogul), running a beauty company was quite rebellious.

It seems ridiculous to think that starting a beauty company was almost as revolutionary as starting a business as a women, but it was the case at the time. Interestingly, now make up companies are common place, but female owned businesses are still gaining traction.

Fast forward to today and men’s skincare. Most of the men we talk to (even the ones who use skincare products themselves) find that it’s something only for “metrosexual” men. There is still a very real stigma against men using skincare. Some brands over-emphasize their ‘masculinity’ by using aggressive messages and hyper masculine terminology, while others resign to the fact that they can only target men by going after their female counterparts

Did you ever think it would be rebellious for all men to use skincare? 

If there’s any parallel between Elizabeth/Helena’s time and today, we’re here to show you that men’s skincare can be and is for everyone. All that's needed is the desire to take care of your skin and skincare can be accessible to you.

 

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