June 07, 2019
We know that for some skincare companies, there comes a point where mass-manufacturing becomes a necessity, or it's part of their strategy from the beginning. It could be geographic difficulties, specialty machines needed, or simply the quantity demanded.
We’ve wondered whether ‘micro batch’ production really is something unique and worth highlighting as a business practice. After a few months of testing it, turns out ‘micro-batch’ makes a difference not only to the quality of Talisman’s products, but to our customers as well. And it's not common in the male skincare market.
When our customers ask: ‘can you make the face wash more sudsy,’ or ‘can you make the deodorant glide more easily across armpit hairs,’ we actually know which ingredients are doing what, and can tweak and iterate within 24 hours. Owning this aspect of the 'supply chain' can be advantageous when you want to respond quickly.
On other hand, it’s generally more difficult for mass-manufactured skincare brands to be that transparent, nimble and flexible with their ingredients and formulation process. Of course, some big brands truly make the effort, but on the whole we find it quite rare.
It might not be exactly the same comparison as fast food vs. home cooked meals, but it’s not far from it. You apply skincare to the part of your body that protects you from negative outside elements and keeps the good elements in. If it's possible, having fresh ingredients that each have a specific purpose can be very beneficial. Of course this needs to be done with the appropriate safety and health guidelines, which all EU-based skincare companies are required to follow.
Micro-batch isn’t just a buzz word anymore. For us and our customers, it means we are connected to each of the products we sell, and are personally accountable if anything goes wrong. Until we’ve reached the scale that might demand mass manufacturing, we’d love to see how far micro-batch products can take us.
September 17, 2019
August 01, 2019
July 29, 2019